Li Chung Chang

New York
»Zen,« a state of focus that incor- porates a total togetherness of body and mind in the present, is essential to Asian culture. To produce the sym- bols, the artist created 45 different states of mind to explore how emo- tions would affect the expression of his brush stroke. The final set mirrors the understanding of Zen and its phi- losophy by a young designer of Asian heritage working and living in New York City in 2014.




Wild Blue Yonder


Cody Pumper

New York
Wild Blue Yonder captures the mystery and power experienced growing up as a child living on military installations. Inspired by video games, wrought with childhood conflict, and simplified into isometric forms, the dense shapes are left harsh, yet the subjects are approached as ideal, toy-like forms. When living in a world where everything is constantly changed by higher authorities—authorities you do not understand—play becomes a means of survival.

Trajes De Guatemala


by Ariel Saura

New York


 Guatemalans are known for their variety of indig­enous tribes. The men and women wear different outfits specific to their tribe. Each symbol of this project is a semicircle to represent a member of a tribe according to what they would look like from an aerial view. The combination of two symbols creates a circle in which the left side depicts a male individual (also symbolized by the innermost black semicircle) and the right side represents a female individual (symbolized by the innermost white semicircle).

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The Sixth Day


Mirjam Leppers

According to christian storytelling, the animals on earth were created by God on the sixth day. Some animals as we know them now, some have evolved over the years into other creatures. Biologists use a system called taxology to help them determine what kind of animal you see and how you categorize them into fitting groups. This system inspired these symbols and each of them stands for a particular feature. What if you would turn that around and not differentiate animals into groups accroding to those features, but use the them to create an animal?


Suburban Midwest


Taylor Childers

New York
The suburbs of the Midwestern United States hold their family values close and their religious values closer. This region has long been defined by a set of moral values with Christian roots that play into lifestyle and political beliefs. Things deemed inappropriate often lead to the question “What will we tell the children?” The 45 symbols describing the Suburban Midwest show the shift in cultural acceptance that differs from longstanding moral values.








The Midwest is a mysterious place to most. Some couldn’t even name where it is located on a map. The suburbs of this region hold their family values close and their religious values closer.
The Midwest region of The United States has long been defined by a set of moral values with Christian roots that play into lifestyle and political beliefs. Things deemed inappropriate often lead to the question – What will we tell the children? 45 symbols of the Suburban Midwest represent longstanding moral values the social challenges they face.
Meet “The Smiths,” the ideal suburban family. The Smiths symbol is named smith•rectus in this set of 45 symbols. This symbol occurs throughout Suburban Midwest and is re-appropriated to convey ulterior meanings and show the shift in cultural acceptance occurring in the Suburban Midwest region.
Whether they are related to family, religion, sports, local towns or close friends, traditions are not taken lightly in the Suburban Midwest. Not only do they honor tradition, they also respect traditional aesthetic. This comes as no surprise with values that are today considered too traditional by the rest of the nation.
[annual•memory/splurge] These two symbols show the evolution of Christmas. While it used to be about the birth of Christ, it is now spent by shopping months in advance to splurge on friends and family. Although Christmas may have lost a sense of direction, Midwesterners always enjoy the traditions that accompany the holiday and the memories that are made when joining together friends and family.
[smith•good•drink] This symbol shows the tradition of communion, the Christian service where bread and wine are consecrated and shared.
The Midwest region is often recognized for their love of hunting and the second amendment. Fifty-one percent of the population in the Midwest region owns a gun.With all the tragedies surrounding guns and shootings in 2013 (Sandy Hook, Washington Navy Yard, Nevada Middle School, Boston Marathon) there has been a lot of debate on whether or not tighter gun laws are necessary and if it should be legal to own and carry a firearm. Regardless of legislature, reported gun ownership is up to 47 percent in 2013, which is the highest seen in two decades.
[smith•protect•father] Shown as a father protecting his family, this symbol visualizes the argument for the right to own a firearm.
[smith•protect•child] This symbol shows a possible outcome of owning a gun with children.
stay at home mother vs. working mother
Studies show housewives suffer more depression and alcohol abuse than mothers who work. Being a stay at home mother used to be the norm, but with economic trouble this norm has shifted dramatically in the past few years. This is a separation from the traditional roles of husband, the breadwinner, and wife, the homemaker.
labor• rectus
[work•right] This symbol shows the traditional roles of husband and wife. The woman as the homemaker and the man as the breadwinner.
[work•wrong] This symbol shows a shift in the traditional roles of husband and wife. If a woman can get a better job than the man, should he be the one to stay at home?
male dominant sports
From a very young age, girls are encouraged pursue cheerleading. They wear bows as big as their head adorned with glitter and perform in a sleeveless top and miniskirt. Meanwhile, boys are pushed into contact sports like football, wrestling and basketball. They are trained, many by their fathers, as their grow into teenagers and can play sports at the high school level.
[young•bad•play] This symbol shows what is not widely accepted, a young girl playing a contact sport and a young boy practicing as a cheerleader. Many who play the less popular sport for their gender often get harassed about their sexual preferences and are given a stereotype.
[all•play] The roots for “all” and “play” were chosen to for this symbol because local football provides entertainment for the entire town. The term Friday Night Lights is often used to describe the event. All the players on the team are glamorized as local heroes.
same sex couples, marriage and families
The Westboro Baptist Church from Topeka, Kansas protests same sex couples by protesting funerals claiming “God Hates Gays.” In contrast, the Midwest has three states (Iowa, Minnesota and Illinois) who have legalized gay marriage. Mayor R.T. Rybak of Minnesota has encouraged other states in the region to do the same.
[two•straight/female/male•together] These three symbols represent the acceptance and rejection of same sex marriage legislation in the Midwest region.
[smith/two/mothers] By taking the symbol of the well-rounded smith family and replacing the father with another mother, the change is slight enough for the viewer to miss it.
[smith/two/fathers] This also uses the image of the well-rounded family and re-appropriates it with two fathers.

Putin’s Russia


Alexander Breyley

These symbols are a reflection of life today in Putins Russia for gay People. After passing the anti gay propaganda law was passed in June 2013 there has been a huge backlash in homophobic violence and hatred towards Homosexuals, bisexuals and transsexuals.Each symbol is either a direct action that has taken place or a reaction taken from comments made by government or political figures in Russia. They are made to feel familiar in a public space, clear to interpretation by a mass audience. As this law has effected everyone in Russia in some way. And as a way of interrupting normal signage with ugly images.



Huy Long

New York
Phở is a traditional Vietnamese noodle soup that is well-known and popular around the world. It embodies the warmth and richness of the people and cultire of Vietnam. The calligraphic symbols for Phở visualise not only its ingredients, but also its origin, the people who made their livings by selling it, and the political context of Vietnam since the beginning of 20th century. Its set of symbols depicts the alliance of the history and meaning of Phở with the development of Vietnam’s economy and social system.





Hong Kong
以上圖案均代表一個香港俚語。俚語,是一種當地人民在的慣用的語言,又稱方言。作為一個香港人,平時用到這些俚語,都不以為然,直到繪畫的一刻 才發現每一個都具有獨特的意象。

The set of 45 symbols is related to the Hong Kong slang. A slang is a language that local people commonly use, also called regional dialect. As a Hong Konger, I didn’t notice this slang as something special until I started to investigate it. Turning it into pic- tographic symbols, I have discovered their uniqueness and reflection of local taste.

Nomad Script


Clarisa Diaz

New York
The culture of the Nomad is a field in which existence is possible through minimal means. With only the cardinal directions as guiding points, the direction of the nomad is organic, leading to new possibilities. The nomad writes their own path by completing the statement: “ ______ is where I want to be.”  To some this may be ‘home,’ a lover, everywhere, or nowhere. The statement becomes a question in which the nomad defines a search for value in the moment.






Planned Views


Sarah Al-Fulaij

New York
Learning is fundamental to our culture and identity — sharing the extensive knowledge of our cultures and families is essential to us. In complex modern cultures, we have created museums as places for exchange and appreciation and since they represent our core values they have become landmarks. Planned Views illustrates the most visited museums in the world through an aerial view perspective. Dimensions and architectural storytelling are translated into a system of varying strokes and lines which creates 45 unique depictions of international relevant cultural institutions.