Raafia Jessa



/ˈlo.kwiː/ (loqui)
Speak, Listen, Be heard

Research suggests that the key to language development may directly relate to the environment in which it is spoken. Relationships may exist between average yearly temperature, rainfall and degree of tree cover and the sounds and syllables used. Previously, the concept of acoustic adaptation was applied to songbirds: the frequencies of their songs alter depending on the level of vegetation in their habitat.

Current political events portray the Middle East in a very negative light. As a consequence, discrimination against traditional conventions such as the way people dress, or speak is on the rise. Language is the primary method of human communication; if language is forbidden, open communication cannot occur and misconceptions are further cemented.

This set of symbols is established on the idea that an alphabet is a set of visual symbols with assigned meaning and sound. This fictitious alphabet consisting of 45 symbols combine Urdu, Persian, Arabic, and Latin characters based on their sound. Arabic, Persian and Urdu all have a more extensive set of characters as compared to English; many sounds that can be made in these languages cannot be made in English. The 45 symbols were made to promote the concept of a universal language encompassing every type of individual without bias or stigma. Each symbol is attached to a character from IPA (International Phonetic Alphabet) instructing the reader of the sounds of oral language that it represents.

/ˈlo.kwiː/ (loqui) is the idea that as humans we are all entitled to our own form of unencumbered communication, without being judged for the way any language sounds.

A playlist of the creation of the 45 symbols that make up Loqui on youtube

Creation and naming

Historically, both Persian and Urdu were built using Arabic as a “base” and thus use the same characters for their alphabets. Yet, languages developed over time, and more characters were added as more sounds were needed. Thus, placing the languages on a time line, it is seen that Urdu has the most characters as it is the language that was developed last.
The symbols are created by combining Arabic, Persian and Urdu characters with the sounds that they make. The sounds are spelt out using Latin characters and each symbol is named using International Phonetic Alphabet.
Thus, each symbol is a merging of Middle- Eastern and Western characters and the name of each symbol is a visual representation of speech sound created.





Raafia Jessa

Raafia Jessa is a student in the Graphic Design Program at the University of Houston, expected to graduate in May 2016. Before discovering graphic design, she spent almost three years as a math major with an English minor. Both these fields of study greatly impacted her and still influence her in the way she designs. Raafia has a fond relationship to proportion, simplicity and symmetry, principles on which her work is often based. Upon graduation she hopes to further develop as a designer and explore various avenues of design.